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Xaxis: Marketers Plan Global Increase in ‘Outcome-Driven Media’ as Digital Attention Turns to …

LONDON-Tuesday 13 November 2018 [ AETOS Wire ] (BUSINESS WIRE)– A global survey of almost 5,000 digital media marketers reveals that the vast majority plan to increase their investment in the emerging field of ‘outcome-driven media’ to address growing media complexity and better understand the impact of their campaigns on business results. The research, by GroupM’s advanced…